An important issue in developing the service offering is whether to customize it or standardize it.

Question

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Customization and standardization are two different approaches to developing a service offering. Customization involves tailoring the service to meet individual customer needs, while standardization involves offering a consistent service experience to all customers. Both approaches have their benefits and drawbacks, and the choice between them depends on factors such as the target market, competitive landscape, and organizational capabilities.

An Important Issue in Developing the Service Offering Is Whether