The Catalog and Online Retailer Lands' End Offers Custom-Fit Chinos

The catalog and online retailer Lands' End offers custom-fit chinos via the Web.For a price of $54,U.S.-based customers can select their style and fit preferences,enter details about their body shape,and receive a pair of custom-made pants in their mailbox two to four weeks later.For Lands' End,this means the company avoids stocking up to 2.8 billion different styles and sizes of garments.Instead,Lands' End orders each unit to be individually fashioned by a contract manufacturer that ships directly to the consumer.Lands' End is using:

A) mass customization
B) supplementary service
C) component service
D) customized service
E) nonprofit marketing