In 1935,Howard Johnson teamed up with Reginald Sprague to establish the first modern restaurant franchise.Their idea was to let independent operators use the same name,food,supplies,logo and even building design in exchange for a fee.In terms of the type of channel relationships established,this non-equity agreement would require a(n)_____ relationship.

Question

Quizplus · Accepted Answer

Cooperative channel relationships include non-equity agreements such as franchising and licensing,as well as equity-based joint ventures and strategic alliances.

In 1935,Howard Johnson Teamed Up with Reginald Sprague to Establish