Goodyear tire dealers were hurt financially when Goodyear made the decision to distribute its tires through retailers such as Sears and Wal-Mart in addition to the exclusive dealerships it had established. The conflict that occurred at the retail level is an example of:

Question

Quizplus · Accepted Answer

Horizontal conflict occurs among channel members at the same level--retail in this example.

Goodyear Tire Dealers Were Hurt Financially When Goodyear Made the Decision