
Many large champagne sellers do their own importing and desire to maintain independent price points in different markets.Thus,a bottle of champagne might cost $45 in the United States while the same bottle might be only 20 euros (about $30) in France.It is often profitable to buy the wine in Europe,typically from an unauthorized distributor,and resell it in the United States.U.S.wine merchants who do so would be engaging in:
A) black marketing
B) channel malfeasance
C) countertrading
D) reverse channeling
E) gray marketing
Correct Answer:
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