Wal-Mart,Inc.has selected nine Bell Buckle products from two of the Company's award-winning brands for placement in its Dallas regional division stores.Because Wal-Mart is the leader,Bell Buckle and its distributors are the follower,and each knows its role(s),this is an example of _____ within a channel.
A) a hierarchical relationship
B) role complexity
C) role specificity
D) task ambiguity
E) a functional relationship

Question

Quizplus · Accepted Answer

Role specificity occurs when each firm in the supply chain has clarity in terms of knowing which firm is the leader,which firms are the followers,and which responsibilities are assigned to each firm