
Whirlpool and Lowe's
Every week, Whirlpool and Lowe's have an on-line conference call to discuss what appliances are selling in the stores, and what capacity Whirlpool has to make product. Often, the discussion revolves around a particular model that is selling at a higher than expected rate in Lowe's. This often results in Whirlpool quickly flexing its supply chain to make more of the high-selling product and delivering it to Lowe's customers. However, sometimes the answer is that Whirlpool and/or its suppliers do not have the capacity to make more of the product in question. It then becomes a question of demand shaping for Lowe's. What promotions, in-store displays, sales incentives, etc. can Lowe's implement to shift demand from the capacity-constrained model to one that the supply chain has more capacity to deliver? In this way, Lowe's, Whirlpool, and their suppliers manage supply and also demand.
-Refer to Whirlpool and Lowe's.Given that accessibility and reliability are keys to Lowe's marketing strategy,what mode of transportation is most likely used in this relationship?
A) air
B) water
C) truck
D) pipeline
E) rail
Correct Answer:
Verified
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