When supermarkets offer a wide variety of nontraditional goods and services under one roof,they are engaged in:
A) cross-selling
B) trading up
C) scrambled merchandising
D) disintermediation
E) cross-docking

Name: When supermarkets offer a wide variety of nontraditional goods and services under one roof,they are engaged in: A) cross-selling B) trading up C) scrambled merchandising D) disintermediation E) cross-docking
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Question

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This is the definition of scrambled merchandising.

When Supermarkets Offer a Wide Variety of Nontraditional Goods and Services