The Home Depot Has Selected Orange as Its Corporate Color

The Home Depot has selected orange as its corporate color.It's a good choice.At the gut level,orange connotes happiness and warmth.A recent article in one of the company's advertising brochures spoke about choosing colors for home decorating.It referred to this color as "joyful orange." The color orange is part of the _____ at The Home Depot stores.

A) cultural impact
B) atmosphere
C) target strategy
D) merchandise mix
E) promotional strategy