Coke is planning on marketing a new drink called Very Berry Coke which is a mixture of raspberry and blackberry flavors blended to perfection and added to the highly secret Coca-Cola formula. This new product is expected to reduce the sales of their existing product, Cherry Coke, by $10 million dollars per year. This is an example of a:

Question

Quizplus · Accepted Answer

This is an example of a substitutionary effect, as the introduction of the new Very Berry Coke is expected to reduce the sales of their existing product, Cherry Coke. Customers may choose to purchase Very Berry Coke instead of Cherry Coke, as they both have similar fruit flavors.

Coke Is Planning on Marketing a New Drink Called Very