Compared to the other promotion mix tools,personal selling offers the marketer the greatest control over the situation.

Question

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Personal selling involves direct communication between the salesperson and the customer, which allows the salesperson to adapt the message and approach based on the customer's needs and responses. This level of interaction and customization gives the marketer more control over the situation compared to other promotion mix tools such as advertising or public relations.

Compared to the Other Promotion Mix Tools,personal Selling Offers the Marketer