The American Plastics Council Wants to Create More Consumer Demand

The American Plastics Council wants to create more consumer demand for products that are packaged in plastic.The council has developed a(n) _____ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

A) promotional strategy
B) tactic for communication
C) mass aggregation strategy
D) communication objective
E) informative strategy