
One or more unique aspects of an organization that causes target consumers to patronize that firm rather than competitors is called:
A) comparative differentiation
B) competitive advantage
C) marketing mix
D) special benefit
E) promotional plan
Correct Answer:
Verified
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Q28: A plan for the optimal use of
Q30: Communication to large audiences,usually through a medium
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Q34: Interpersonal communication is:
A) nonpaid information such as
Q35: Marketers typically use either a push or
Q36: A blend of more advertising and sales
Q40: The main function of a promotional strategy
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