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One or More Unique Aspects of an Organization That Causes

Question 31

Multiple Choice
One or more unique aspects of an organization that causes target consumers to patronize that firm rather than competitors is called:

One or more unique aspects of an organization that causes target consumers to patronize that firm rather than competitors is called:


A) comparative differentiation
B) competitive advantage
C) marketing mix
D) special benefit
E) promotional plan

Correct Answer:

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