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Starbucks Is Using a Blog to Communicate with Customers Online

Question 68

Multiple Choice
Starbucks is using a blog to communicate with customers online.The blog is called Ideas in Action.This is an example of:

Starbucks is using a blog to communicate with customers online.The blog is called Ideas in Action.This is an example of:


A) a corporate blog
B) an interactive Web site
C) narrowcasting
D) a noncorporate blog
E) a market concentration strategy

Correct Answer:

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