The manufacturer of Robitussin cough and cold medicine provides sturdy displays for retailers,such as Walgreen's,Kroger,and Wal-Mart,to help merchandise all the Robitussin products consumers might need for the cold and flu season. Robitussin is using a(n)_____ promotional strategy.

Question

Quizplus · Accepted Answer

Push strategy is a marketing strategy on a wholesaler or a retailer to carry and sell the manufacturer's product,and a display will encourage them to merchandise the products the way the manufacturer wants it displayed.

The Manufacturer of Robitussin Cough and Cold Medicine Provides Sturdy