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A Manufacturer of a Prescription-Only Blood Pressure Medication Uses Sales

Question 119

Multiple Choice

A manufacturer of a prescription-only blood pressure medication uses sales reps to call on doctors to explain the benefits and side effects of the drugs.The pharmaceutical reps also provide the doctor with samples to give to patients.The manufacturer of the drug is using a _____ strategy.


A) reinforcement
B) push
C) pull
D) kinetic
E) interval

Correct Answer:

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