Which of the following explains why sales and market share begin to decrease no mater how much is spent on advertising and sales promotion?
A) inverted promotion function
B) Weber's Law
C) AIDA
D) Just Noticeable Difference (JND)
E) advertising response function

Question

Quizplus · Accepted Answer

The advertising response function,a phenomenon of diminishing returns for advertising and sales promotions,helps marketers use budgets wisely.

Which of the Following Explains Why Sales and Market Share