Detrol,a drug for an overactive bladder,runs a television ad where a empathetic female restroom sign jumps off the door and convinces a patient to have the "Detrol discussion" with her doctor as the patient,after multiple trips to the bathroom,obviously has an overactive bladder.This is an example of a(n)_____ ad.

Question

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The goal of competitive advertising is to influence demand for a specific brand of good or service.Such advertising is less informational and more emotional.The emphasis is on brand name,recall and favorable attitude toward the brand.

Detrol,a Drug for an Overactive Bladder,runs a Television Ad Where