Verizon runs ads that have a map floating over cellphone users' heads showing where they have 3G network capabilities,and the blue coloring on the map shows that Verizon's coverage is almost everywhere in the United States. The ads also show an unfortunate AT&T customer with a red-shaded map showing much less 3G network coverage throughout the United States.Verizon is using _____ advertising.
A) competitive
B) institutional
C) comparative
D) image
E) pioneering

Question

Quizplus · Accepted Answer

This comparative advertising names Verizon's competitor,AT&T,and distinguishes the differences in the network coverage.

Verizon Runs Ads That Have a Map Floating Over Cellphone