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The Ad Campaign for South Beach Living Cinnamon Raisin Cereal

Question 65

Multiple Choice
The ad campaign for South Beach Living Cinnamon Raisin Cereal Bars highlights that the product is a good source of fiber and packed with ten grams of protein.This advertising highlights:

The ad campaign for South Beach Living Cinnamon Raisin Cereal Bars highlights that the product is a good source of fiber and packed with ten grams of protein.This advertising highlights:


A) a product attribute
B) the creation of brand loyalty
C) how negative consumers' attitudes are modified
D) a product benefit
E) a loyalty reward

Correct Answer:

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