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The Highway Transportation Agency Once Used Ads Showing Real Automobile

Question 78

Multiple Choice
The Highway Transportation Agency once used ads showing real automobile accidents in which real people were killed in hopes of getting more drivers to use their seat belts. What kind of advertising appeal were these ads using?

The Highway Transportation Agency once used ads showing real automobile accidents in which real people were killed in hopes of getting more drivers to use their seat belts. What kind of advertising appeal were these ads using?


A) fear
B) consequences
C) health
D) profit
E) consciousness

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