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Media Vehicles Like People and Newsweek Magazines Appeal to a Wide

Question 123

Multiple Choice
Media vehicles like People and Newsweek magazines appeal to a wide cross section of the population.In contrast,Golf and Cosmopolitan magazines have high levels of:

Media vehicles like People and Newsweek magazines appeal to a wide cross section of the population.In contrast,Golf and Cosmopolitan magazines have high levels of:


A) longevity
B) audience selectivity
C) geographic selectivity
D) flexibility
E) market singularity

Correct Answer:

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