Each year,Atlanta hosts the Peachtree Road Race,a running event that attracts many world-caliber racers.This year race officials also sanctioned a race conducted in Iraq so that soldiers from the state would not have to miss the annual event.The winners of the Mid-east race as well as scenes of the actual race were televised.In terms of a promotional mix,this Iraqi Peachtree Race was as example of:
A) advertising and personal selling efforts
B) strategic product promotions and resulting sales
C) a target marketing strategy
D) sales promotion efforts
E) a public relations strategy
Correct Answer:
Verified
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