Why are marketing managers finding it more difficult to set prices in today's environment?
A) Inflationary and recessionary periods have made customers less price-sensitive.
B) Fewer dealer and generic brands are available because the competition has been eliminated.
C) The high rate of new-product introductions has led to careful reevaluation by consumers.
D) Marketing managers are finding it difficult to compare prices between suppliers.
E) Buyers are less informed and are less price-sensitive.

Question

Quizplus · Accepted Answer

With constant new-product introductions,consumers have many alternative goods to choose from,and selecting the right price becomes a very complicated task for the marketing manager.

Why Are Marketing Managers Finding It More Difficult to Set