For convenience,pricing objectives can be divided into three categories.They are:
A) refundable,competitive,and attainable
B) perceived,actual,and unique-situational
C) differentiated,niche,and undifferentiated
D) profit oriented,sales oriented,and status quo
E) monopolistic,fixed,and variable

Question

Quizplus · Accepted Answer

Profit-oriented objectives include profit maximization,satisfactory profits,and target return on investment.Sales-oriented pricing objectives are based either on market share or on dollar or unit sales.Status quo pricing seeks to maintain existing prices or to meet the competition's prices.

For Convenience,pricing Objectives Can Be Divided into Three Categories