When Microsoft introduced its Zune MP3 player,many people thought it would capture the MP3 player market by pricing its product so low that a smaller competitor,like the Apple iPod,would be unable to compete.If Microsoft had used this approach it have been would be guilty of _____.
A) predatory pricing
B) unfair trade practices
C) channel manipulation pricing
D) price fixing
E) price discrimination

Question

Quizplus · Accepted Answer

Predatory pricing is the practice of charging a very low price for a product with the intent of driving competitors out of business or out of a market.

When Microsoft Introduced Its Zune MP3 Player,many People Thought It