After managers understand both the legal and the marketing consequences of price strategies,they should set a _____ price-the general level at which a company expects to sell a good or service.
A) functional
B) zone
C) demand
D) leader
E) base

Question

Quizplus · Accepted Answer

One the base price is set,then the marketer fine-tunes it using discounts,allowances,rebates,and value-based pricing.

After Managers Understand Both the Legal and the Marketing Consequences