Hunter's Alley is a chain of stores targeted to people who are proud of their NRA membership.It has agreed to set up a special display of Swartklip ammunition near its rifle and shotgun aisles and also to run an advertisement in newspapers in communities where its stores are located.Swartklip has agreed to supply the display material free and to pay for half the cost of the advertisement.This is an example of a:
A) bundled pricing tactic
B) functional discount
C) promotional allowance
D) quantity discount
E) direct allowance

Question

Quizplus · Accepted Answer

A promotional allowance may be used to offer free goods or displays to a retailer in return for promotion of a manufacturer's products,or it may pay for some or all of the advertising costs.

Hunter's Alley Is a Chain of Stores Targeted to People