The basic assumption behind value-based pricing is that:
A) the firm is sales-driven
B) the firm is both customer-driven and competitor-driven
C) increased profitability for wholesalers will increase the number of services they are willing to perform
D) consumers are more concerned about price than quality
E) additional long-term costs to manufacturers will increase

Question

Quizplus · Accepted Answer

The basic assumption is the business is seeking to understand its customers.Because it is unlikely to be operating as a monopoly,it must also pay attention to what its competitors are doing.

The Basic Assumption Behind Value-Based Pricing Is That