Consumers sometimes prefer two-part pricing because:
A) prices are often perceived as quality indicators
B) consumers like to be in control of costs
C) consumers are uncertain about the number and types of activities they might use at places like amusement parks
D) consumers prefer a limited number of choices
E) prices have little or no psychological influence on most consumers

Question

Quizplus · Accepted Answer

Two-part pricing is a price tactic that charges two separate amounts to consume a single good or service.

Consumers Sometimes Prefer Two-Part Pricing Because