Through the application of knowledge management,the Lands' End clothing catalog retailer would have learned that a substantial number of its customers would like Lands' End to offer a line of maternity wear.

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Knowledge management involves gathering, analyzing, and applying knowledge or information to improve business processes and decision-making. Through customer feedback and market research, Lands' End could have learned about the demand for maternity wear and used this knowledge to introduce a new product line to meet customers' needs.

Through the Application of Knowledge Management,the Lands' End Clothing Catalog