When USAA insurance company collects relevant information from customers,such as date of last communication with the customer,and how often the customer contacts the company,this is an example of:
A) establishing marketing objectives
B) capturing relevant customer data on interactions
C) identifying customer relationships with the organization
D) understanding the interactions the company has with current customers
E) deciding on a segmentation strategy

Question

Quizplus · Accepted Answer

This is an example of a company that uses a CRM approach to capture relevant customer data on interactions.

When USAA Insurance Company Collects Relevant Information from Customers,such as Date