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Les Ailes De La Mode,a Quebec Retail Store That Promotes

Question 51

Multiple Choice

Les Ailes de la Mode,a Quebec retail store that promotes the highest quality customer service,has not only established itself as a top retailer in the province,but also as a credit card and point program company,a cataloger and Internet seller,and even a publisher.Through gathering customer information for its credit cards and point program,through catalog and Internet orders,and through subscriptions to its publications,Les Ailes de la Mode has created several different:


A) focus areas
B) touch points
C) interrelationship promotions
D) distribution channels
E) sources of distribution information

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