The Executive Vice President of Hudson's Bay Company in Canada

The executive vice president of Hudson's Bay Company in Canada (a major retail chain) said in an interview,"We have to be able to offer customers what they want when they want it.We need better insight into their spending--we have gaps in knowledge of how customers spend." _____ interactions would provide the retail chain the best opportunity for learning about its customers.

A) Point-of-sale
B) Relationship-based
C) Retail-centric
D) Technology-centric
E) Sales-oriented