Fingerhut,the catalog retailer,used _____ to determine that customers who change residences are three times more likely than customers who have not moved to buy tables,towels,and decorative products but no more likely to buy jewelry or footwear.As a result,Fingerhut created a catalog for people who have changed residences.
A) data mining
B) information search
C) information retrieval channels
D) evoked sets
E) an information environment

Question

Quizplus · Accepted Answer

Data mining is a process that identifies significant customer patterns.

Fingerhut,the Catalog Retailer,used _____ to Determine That Customers Who Change