
Frequent Fliers
If you think George Clooney's character in the movie Up in the Air was pure fiction, think again. Clooney portrayed a frequent flier who enjoyed top-of-the-line perks the likes of which even most "elite" fliers don't experience. That's because he was a member of American Airline's invitation-only ConciergeKey recognition program. Most airlines maintain these unpublished super elite frequent-flier plans, such as Continental's Chairman's Circle and Delta's Executive Partner programs. These programs are reserved for the highest-volume customers in terms of miles flown or highest-value in terms of revenue. You'll have to fly upwards of 300,000 miles or spend $50,000 a year to be invited.
-Refer to Frequent Fliers.The ConciergeKey program,which rewards loyal customers for making multiple purchases,is an example of a(n) :
A) RFM program
B) LTV program
C) loyalty program
D) customer relationship program
E) interactive program
Correct Answer:
Verified
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