Blood Services
As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Brooklyn/Staten Island Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations.Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What technique did the organization use to analyze its donor information?
A) data identifying
B) recency-frequency-monetary analysis
C) niche marketing
D) predictive modeling
E) customer segmentation

Question

Quizplus · Accepted Answer

Customer segmentation is the process of breaking large groups of customers into smaller,more homogeneous groups.

Blood Services as Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to People