Kraft Foods Kraft Foods Has Created the Kraft Food & Family Magazine

Kraft Foods
Kraft Foods has created the Kraft food & family magazine. Inside each magazine there are recipes, coupons for Kraft products, and new product ideas. Readers can vote and provide ratings and feedback on their favorite recipes at kraftfoods.com. Readers are also encouraged to provide their own recipes that they have created. To receive the magazine a consumer has to fill out a "profile" which asks such questions as whether or not they like to cook, their age and the ages of their kids, their gender, and preferred language. Visitors to kraftfoods.com are required to sign in to vote or suggest ideas to the company. Kraft then sends a "thank you" email for participating in their Web site. These activities show that Kraft is involved with its most loyal customers.
-Refer to Kraft's food & family.When Kraft Food's employees share information about customers gathered through the food & family initiative,they are practicing:

A) interaction management
B) knowledge management
C) profit oriented management
D) lead management
E) performance management