When you go to the supermarket,you see the brand of cookies you usually buy,and settle for it.Usually it's a good rule of thumb,because it saves a lot of time.You do not ponder over every type of cookie available in the store.This is an example of a(n)_____.
A) representativeness heuristic
B) syllogistic reasoning
C) algorithm
D) familiarity heuristic

Question

Quizplus · Accepted Answer

The situation described is an example of using familiarity as a heuristic, in which an individual relies on their previous experience with a product and chooses it based on familiarity rather than deliberating over all the options available.

When You Go to the Supermarket,you See the Brand of Cookies