When confronted with a consumer population that can only spend $2 a day-and only a fraction of that is disposable-a marketer is looking at a factor in the __________.
A) gross domestic production
B) average daily salary of the world's poor
C) economic disparity between developed and emerging countries
D) multidomestic strategy
E) external environment

Question

Quizplus · Accepted Answer

A second major factor in the external environment facing the global marketer is the level of economic development in the countries where it operates.

When Confronted with a Consumer Population That Can Only Spend