During which stage does the firm gear up for full-scale production,distribution,and promotions?
A) Idea development
B) Commercialization
C) Product development
D) Test marketing
E) Idea screening

Question

Quizplus · Accepted Answer

Commercialization,the last stage in new product development,is the full introduction of a complete marketing strategy and the launch of the product for commercial success.

During Which Stage Does the Firm Gear Up for Full-Scale