When a computer company initially charged a low price for a new computer and then raised the price after gaining a large market share,it was using which pricing strategy?
A)Low-ball
B)Subterranean
C)Psychological
D)Skimming
E)Penetration

Question

Quizplus · Accepted Answer

A penetration price is a low price designed to help a new product enter the market and gain market share rapidly (it is implied that the price will rise once the product successfully penetrated the market).

When a Computer Company Initially Charged a Low Price for a New