When Pantone Announces Its Color of the Year,it Serves Pantone

When Pantone announces its color of the year,it serves Pantone in what way?

A) It advertises Pantone's line of color inks.
B) For Pantone, it is a form of marketing since its intellectual property is its pigment values.
C) It is Pantone's way of marketing the products of its resellers.
D) The color of the year is a form of reciprocity with the color paint and ink industry.
E) As a multiplier effect given the many potential users of the annual color pick.