Whether to distribute a product intensively,selectively,or exclusively depends on buyer behavior,the nature of the target market,and the competition.

Question

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A major distribution decision is how widely to distribute a product-that is,how many and what type of outlets should carry it.The intensity of market coverage depends on buyer behavior,as well as the nature of the target market and the competition.

Whether to Distribute a Product Intensively,selectively,or Exclusively Depends on Buyer