Selective distribution
A) combines planned distribution systems under one management.
B) makes a product available in as many outlets as possible.
C) gives a middleman the sole right to sell a product in a defined geographic territory.
D) uses only a small proportion of all available outlets to expose products.
E) is appropriate for convenience products.

Question

Quizplus · Accepted Answer

Selective distribution uses only a small proportion of all available outlets to expose products because it is usually used for products that consumers buy after comparative shopping.

Selective Distribution