Which of the promotion mix variables is best for promoting expensive products with specialized uses,such as houses?
A) Publicity
B) Advertising
C) Personal selling
D) Sales promotion
E) Packaging

Question

Quizplus · Accepted Answer

For many products-especially large,expensive ones with specialized uses,such as cars,appliances,and houses-interaction between a salesperson and the customer is probably the most important promotional tool.

Which of the Promotion Mix Variables Is Best for Promoting