A marketing strategy consists of
A) developing a marketing mix.
B) selecting a target market.
C) selecting a target market and developing a marketing mix to satisfy it.
D) choosing a product to distribute and setting a price.
E) developing a multi-segment advertising campaign.

Question

Quizplus · Accepted Answer

This definition has two major components: selecting a target market and developing an appropriate marketing mix to satisfy that target market.

A Marketing Strategy Consists of