If a company develops an advertising campaign that targets a segment of consumers with a certain income and education,the company is using the following segmentation variable:
A) behavioristic.
B) demographic.
C) psychographic.
D) geographic.
E) topographic.

Question

Quizplus · Accepted Answer

Demographic segmenting segments the market based on such factors as age,sex,race,ethnicity,income,education,occupation,family size,religion,and social class.

If a Company Develops an Advertising Campaign That Targets a Segment