When Bill Wilson became a father he became increasingly interested in health and began to look for household items that were safe for use around young children.His new perspective is related to his
A) over-protectiveness.
B) motivation.
C) social class.
D) reference groups.
E) time utility.

Question

Quizplus · Accepted Answer

Reference groups include families,professional groups,civic organizations,and other groups with which buyers identify and whose values or attitudes they adopt.A person may use a reference group as a point of comparison or a source of information.

When Bill Wilson Became a Father He Became Increasingly Interested