What is the problem with McKing's plan to start selling 16" pizzas?
A) There is no market for 16" fast food pizzas
B) McKing's target market does not eat very much pizza
C) The pizzas are too expensive for the average consumer
D) The pizzas are too large to be passed through existing drive-through windows
E) McKing's franchisees do not want to sell pizza

Question

Quizplus · Accepted Answer

The problem that was discovered was that the pizzas are too large to be passed through existing drive-through windows.The largest size that can be accommodated is 12".

What Is the Problem with McKing's Plan to Start Selling